On Friday I feature a website or a blog that for me has become a favorite. It maybe a favorite resource, a source of inspiration, or just some distraction I frequent. Give the Friday Favorite a look, read, or listen, and please share your favorites in the comment section; who knows maybe it will be the next Friday Favorite.
Friday Favorite August 27, 2010
Is the guy at the dealership really recommending edmunds.com ? Yes…it’s FREE…..and here’s why:
For those not familiar, Edmunds is a great resource you have at your disposal when buying a new car. Over the years they have built a network which provides timely and accurate information outlining the cost and incentive structure of all new cars. By timely I mean within 24 hours of incentive changes their data is updated. Everything from special finance rates, rebates, and manufacturer to dealer incentives are reflected in their TMV (true market value) pricing. By accurate I mean when regional packages change, as they do from time to time, Edmunds not only has the price adjustments but the equipment modifications as well.
So why would I share something which shows dealer cost and incentives? It creates a better environment to grow our business! Obviously not all dealers feel the same way, but they are the ones playing the games and trying to sell cars the same way they sold our parents, yet wonder why they have zero referrals and no repeat business.
Give me an educated, informed customer who has been to Edmunds.com and now understands TMV pricing, a fair deal is struck far easier and in the long run everyone wins. With everything out in the open an environment is created where the purchase experience transitions naturally from being a transactional sale into a relational sale allowing our staff to focus addressing personal needs, building value in the product, and building value in our dealership at the time of purchase and for future service needs. I’ll sacrifice short term margin to create an experience so unique that they can’t help but tell family and friends where they bought their Subaru.
Check out Edmunds.com and if you’re in the market for a new Subaru check us out at Troncalli Subaru!
~Tom
trusting God period!!
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